Mediashop designs, develops and sells innovative products worldwide that make everyday life easier and solve problems;
Mediashop is the DRTV market leader (direct response TV) in the DACH region for products in the household, garden, fitness and beauty sectors;
The Mediashop Group, based in Lindau on Lake Constance with its main sales subsidiaries in Germany, Switzerland, Austria, the Netherlands and Hungary, achieved sales of €180 million (FY 2022/2023) with around 500 employees.
The war in Ukraine, high energy prices and rising inflation led to strong purchasing reluctance among customers in 2022 and thus to a decline in consumption in the main media shop markets.
Management Factory was commissioned to fill the CFO role on an interim basis from October 2022 to May 2023 in order to bridge a vacancy and to support the company in the structural transformation process;
The working capital had to be adjusted to the reduced sales level. During the mandate inventories were reduced by around 30%, which contributed significantly to the internal financing;
Cost-saving measures were defined and implemented to improve the results of operations and profitability within the group. The measures on the cost and income side had an effect of approximately €14 million;
The organizational structure of the group was changed significantly and the finance department was restructured and strenghtened. The forecast and budget process has adapted in order to increase planning accuracy;
The required external financing volume was secured and, in this context, close the interim manager worked directly with the company’s financing partners.
Vacancy bridging and structural transformation process