{"id":55855,"date":"2023-11-19T09:48:00","date_gmt":"2023-11-19T08:48:00","guid":{"rendered":"https:\/\/mf.ag\/?p=55855"},"modified":"2025-11-05T10:45:40","modified_gmt":"2025-11-05T09:45:40","slug":"simplon","status":"publish","type":"post","link":"https:\/\/mf.ag\/en\/references\/simplon\/","title":{"rendered":"Simplon"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-client\"><span style=\"color: #e74011;\" class=\"stk-highlight\">Client<\/span><\/h3>\n\n\n\n<p>Simplon is an Austrian premium bike manufacturer with a turnover of around EUR 60 and a company history of almost one hundred years. The product range includes both e-bikes and regular bicycles in the high-end range and is mainly sold in the DACH region.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-project\"><span style=\"color: #e74011;\" class=\"stk-highlight\">Project<\/span><\/h3>\n\n\n\n<p>In the period from August 2022 to July 2023, Management Factory supported Simplon in coping with an impending liquidity crisis and the restructuring of the organization.<\/p>\n\n\n\n<p>The reason for the company&#8217;s distressed situation were COVID-related industry-wide disruptions to supply chains with negative effects on material availability and, subsequently, sales and working capital. In close coordination with the owners, Management Factory supported the capital increase and the implementation of short-term working capital measures. For that purpose Management Factory has been appointed as chief-restructuring-officer and the operational management of the sales and IT departments. Organizational reorganization measures were successfully implemented and critical management positions (e.g. marketing, IT and HR) were filled.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-custom-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong><span class=\"stk-highlight\" style=\"color: #e74011;\">Highlights:<\/span><\/strong><\/h3>\n\n\n\n<ul class=\"is-style-tw-checkmark wp-block-list\">\n<li>Interim assumption of general management (CRO); Sales management and IT management incl. reorganization of the respective departments<\/li>\n\n\n\n<li>Company-wide organizational development including the hiring of a new head-of marketing, IT and human resources.<\/li>\n\n\n\n<li>Support in the selection of and handover to the new management<\/li>\n\n\n\n<li>Financing secured by banks and owners<\/li>\n\n\n\n<li>Preparation of budgets, liquidity planning and implementation of necessary short-term liquidity measures<\/li>\n\n\n\n<li>Conceptualization and implementation of sales initiatives and business development<\/li>\n\n\n\n<li>Conceptualization and implementation of end-to-end supply and demand planning tools and processes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Client Simplon is an Austrian premium bike manufacturer with a turnover of around EUR 60 and a company history of almost one hundred years. The product range includes both e-bikes and regular bicycles in the high-end range and is mainly sold in the DACH region. Project In the period from August 2022 to July 2023, [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":55866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-referenzen-2","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3472],"tags":[3471,3516,3672,3546,3594,3524,3630],"class_list":["post-55855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references","tag-covid-19-en","tag-executive-interim-management-en","tag-independent-business-review","tag-interim-management-en","tag-restructuring","tag-survival-prognosis","tag-working-capital-en"],"featured_image_urls_v2":{"full":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png",1920,1080,false],"thumbnail":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-250x250.png",250,250,true],"medium":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-300x169.png",300,169,true],"medium_large":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-768x432.png",768,432,true],"large":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-1024x576.png",1024,576,true],"1536x1536":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-1536x864.png",1536,864,true],"2048x2048":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png",1920,1080,false],"gform-image-choice-sm":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png",300,169,false],"gform-image-choice-md":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png",400,225,false],"gform-image-choice-lg":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png",600,338,false],"profile_24":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-24x24.png",24,24,true],"profile_48":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-48x48.png",48,48,true],"profile_96":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-96x96.png",96,96,true],"profile_150":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-150x150.png",150,150,true],"profile_300":["https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>Client Simplon is an Austrian premium bike manufacturer with a turnover of around EUR 60 and a company history of almost one hundred years. The product range includes both e-bikes and regular bicycles in the high-end range and is mainly sold in the DACH region. Project In the period from August 2022 to July 2023, Management Factory supported Simplon in coping with an impending liquidity crisis and the restructuring of the organization. The reason for the company&#8217;s distressed situation were COVID-related industry-wide disruptions to supply chains with negative effects on material availability and, subsequently, sales and working capital. In close&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/mf.ag\/en\/category\/references\/\" rel=\"category tag\">References<\/a>","author_info_v2":{"name":"VALTUS Management Factory","url":"https:\/\/mf.ag\/en\/author\/managementfactory\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Simplon &#187; Management Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mf.ag\/en\/references\/simplon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplon\" \/>\n<meta property=\"og:description\" content=\"Client Simplon is an Austrian premium bike manufacturer with a turnover of around EUR 60 and a company history of almost one hundred years. The product range includes both e-bikes and regular bicycles in the high-end range and is mainly sold in the DACH region. Project In the period from August 2022 to July 2023, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mf.ag\/en\/references\/simplon\/\" \/>\n<meta property=\"og:site_name\" content=\"Management Factory\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-19T08:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T09:45:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VALTUS Management Factory\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VALTUS Management Factory\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/\"},\"author\":{\"name\":\"VALTUS Management Factory\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#\\\/schema\\\/person\\\/1b1a766599b72b46cce17aecef0a2280\"},\"headline\":\"Simplon\",\"datePublished\":\"2023-11-19T08:48:00+00:00\",\"dateModified\":\"2025-11-05T09:45:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mf.ag\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simplon-fuer-Website.png\",\"keywords\":[\"Covid 19\",\"Executive Interim Management\",\"Independent Business Review\",\"Interim Management\",\"Restructuring\",\"Survival Prognosis\",\"Working Capital\"],\"articleSection\":[\"References\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/\",\"url\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/\",\"name\":\"Simplon &#187; Management Factory\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mf.ag\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simplon-fuer-Website.png\",\"datePublished\":\"2023-11-19T08:48:00+00:00\",\"dateModified\":\"2025-11-05T09:45:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mf.ag\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simplon-fuer-Website.png\",\"contentUrl\":\"https:\\\/\\\/mf.ag\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simplon-fuer-Website.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/references\\\/simplon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mf.ag\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simplon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mf.ag\\\/en\\\/\",\"name\":\"Management Factory\",\"description\":\"Mit Executive Interim Management und Financial Advisory das Gesch\u00e4ft voranbringen\",\"publisher\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mf.ag\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#organization\",\"name\":\"Management Factory\",\"url\":\"https:\\\/\\\/mf.ag\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Management Factory\"},\"image\":{\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mf.ag\\\/en\\\/#\\\/schema\\\/person\\\/1b1a766599b72b46cce17aecef0a2280\",\"name\":\"VALTUS Management Factory\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e920f1a23e073db8a64336053afe342ca0876d1bcaeba2cb8be10b4812cf9de?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e920f1a23e073db8a64336053afe342ca0876d1bcaeba2cb8be10b4812cf9de?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e920f1a23e073db8a64336053afe342ca0876d1bcaeba2cb8be10b4812cf9de?s=96&r=g\",\"caption\":\"VALTUS Management Factory\"},\"description\":\"VALTUS Management Factory ist ein f\u00fchrendes Unternehmen f\u00fcr Executive Interim Management, Financial Advisory und Restrukturierung in \u00d6sterreich und unterst\u00fctzt Organisationen in Transformations-, Wachstums- und Krisensituationen mit erfahrenen F\u00fchrungspers\u00f6nlichkeiten. Als Teil der internationalen Valtus Group verbindet das Unternehmen operative Umsetzungskompetenz mit globaler Management- und Restrukturierungsexpertise.\",\"url\":\"https:\\\/\\\/mf.ag\\\/en\\\/author\\\/managementfactory\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Simplon &#187; Management Factory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mf.ag\/en\/references\/simplon\/","og_locale":"en_US","og_type":"article","og_title":"Simplon","og_description":"Client Simplon is an Austrian premium bike manufacturer with a turnover of around EUR 60 and a company history of almost one hundred years. The product range includes both e-bikes and regular bicycles in the high-end range and is mainly sold in the DACH region. Project In the period from August 2022 to July 2023, [&hellip;]","og_url":"https:\/\/mf.ag\/en\/references\/simplon\/","og_site_name":"Management Factory","article_published_time":"2023-11-19T08:48:00+00:00","article_modified_time":"2025-11-05T09:45:40+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png","type":"image\/png"}],"author":"VALTUS Management Factory","twitter_card":"summary_large_image","twitter_misc":{"Written by":"VALTUS Management Factory","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mf.ag\/en\/references\/simplon\/#article","isPartOf":{"@id":"https:\/\/mf.ag\/en\/references\/simplon\/"},"author":{"name":"VALTUS Management Factory","@id":"https:\/\/mf.ag\/en\/#\/schema\/person\/1b1a766599b72b46cce17aecef0a2280"},"headline":"Simplon","datePublished":"2023-11-19T08:48:00+00:00","dateModified":"2025-11-05T09:45:40+00:00","mainEntityOfPage":{"@id":"https:\/\/mf.ag\/en\/references\/simplon\/"},"wordCount":237,"publisher":{"@id":"https:\/\/mf.ag\/en\/#organization"},"image":{"@id":"https:\/\/mf.ag\/en\/references\/simplon\/#primaryimage"},"thumbnailUrl":"https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png","keywords":["Covid 19","Executive Interim Management","Independent Business Review","Interim Management","Restructuring","Survival Prognosis","Working Capital"],"articleSection":["References"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mf.ag\/en\/references\/simplon\/","url":"https:\/\/mf.ag\/en\/references\/simplon\/","name":"Simplon &#187; Management Factory","isPartOf":{"@id":"https:\/\/mf.ag\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mf.ag\/en\/references\/simplon\/#primaryimage"},"image":{"@id":"https:\/\/mf.ag\/en\/references\/simplon\/#primaryimage"},"thumbnailUrl":"https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png","datePublished":"2023-11-19T08:48:00+00:00","dateModified":"2025-11-05T09:45:40+00:00","breadcrumb":{"@id":"https:\/\/mf.ag\/en\/references\/simplon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mf.ag\/en\/references\/simplon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mf.ag\/en\/references\/simplon\/#primaryimage","url":"https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png","contentUrl":"https:\/\/mf.ag\/wp-content\/uploads\/2024\/03\/Simplon-fuer-Website.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mf.ag\/en\/references\/simplon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mf.ag\/en\/"},{"@type":"ListItem","position":2,"name":"Simplon"}]},{"@type":"WebSite","@id":"https:\/\/mf.ag\/en\/#website","url":"https:\/\/mf.ag\/en\/","name":"Management Factory","description":"Mit Executive Interim Management und Financial Advisory das Gesch\u00e4ft voranbringen","publisher":{"@id":"https:\/\/mf.ag\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mf.ag\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mf.ag\/en\/#organization","name":"Management Factory","url":"https:\/\/mf.ag\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mf.ag\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Management Factory"},"image":{"@id":"https:\/\/mf.ag\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mf.ag\/en\/#\/schema\/person\/1b1a766599b72b46cce17aecef0a2280","name":"VALTUS Management Factory","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e920f1a23e073db8a64336053afe342ca0876d1bcaeba2cb8be10b4812cf9de?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e920f1a23e073db8a64336053afe342ca0876d1bcaeba2cb8be10b4812cf9de?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e920f1a23e073db8a64336053afe342ca0876d1bcaeba2cb8be10b4812cf9de?s=96&r=g","caption":"VALTUS Management Factory"},"description":"VALTUS Management Factory ist ein f\u00fchrendes Unternehmen f\u00fcr Executive Interim Management, Financial Advisory und Restrukturierung in \u00d6sterreich und unterst\u00fctzt Organisationen in Transformations-, Wachstums- und Krisensituationen mit erfahrenen F\u00fchrungspers\u00f6nlichkeiten. Als Teil der internationalen Valtus Group verbindet das Unternehmen operative Umsetzungskompetenz mit globaler Management- und Restrukturierungsexpertise.","url":"https:\/\/mf.ag\/en\/author\/managementfactory\/"}]}},"_links":{"self":[{"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/posts\/55855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/comments?post=55855"}],"version-history":[{"count":6,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/posts\/55855\/revisions"}],"predecessor-version":[{"id":59224,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/posts\/55855\/revisions\/59224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/media\/55866"}],"wp:attachment":[{"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/media?parent=55855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/categories?post=55855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mf.ag\/en\/wp-json\/wp\/v2\/tags?post=55855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}