Wein & Co, founded in 1993 by Dkfm. Heinz Kammerer, set new standards in the marketing of wines, sparkling wines and distillates by combining retail and gastronomy. In 2015, Wein & Co generated sales of EUR 45 million with 23 stores (6 of them with a bar), 271 employees and a market share in the specialized trade of over 30%. In the 2010s, Dkfm. Heinz Kammerer expanded the sales channels to include the Internet and the area of gastronomy to create a hybrid approach (stores + bars + Internet + events + B2B). In 2016, Wein & Co already generated 15% of its sales online. The annual wine fair Mondo Vino, organized by Wein & Co in the MAK, is one of the fixed points in the calendar of all wine lovers.
Strong expansion, a successive build-up of stock, problems with the introduction of SAP, an unfavorable financing structure and increasing competition from food retailers (Spar, Merkur, Billa), but also from trendy and owner-managed wine bars, led to liquidity problems in 2016. Wein & Co therefore commissioned Management Factory to prepare a going concern forecast. This turned out to be positive and was the basis for a debt restructuring at the beginning of 2017. After implementing numerous measures from a restructuring concept also prepared by Management Factory, Dkfm. Heinz Kammerer sold Wein & Co to the listed Hawesco – Holding in 2018.
- Going concern forecast (primary and secondary forecast)
- Financing concept and debt restructuring
- Restructuring concept with 36 work packages