The Client:

Wein & Co, founded in 1993 by Dkfm. Heinz Kammerer, set new standards in the marketing of wines, sparkling wines and distillates by combining retail and gastronomy. In 2015, Wein & Co generated sales of EUR 45 million with 23 stores (six of them with a bar), 271 employees and a market share of over 30%. In the 2010s, Dkfm. Heinz Kammerer expanded the sales channels to include the internet and the area of gastronomy to create a hybrid approach (stores + bars + Internet + events + B2B). In 2016, Wein & Co already generated 15% of its sales online. The Mondo Vino, a wine exhibition held every year in the Museum of Applied Arts in Vienna by Wein & Co, is a must for all oenophiles.

The Project:

Strong expansion, a successive build-up of stock, problems with the introduction of SAP, an unfavorable financing structure and increasing competition from food retailers (Spar, Merkur, Billa) and from trendy and owner-managed wine bars, led to liquidity problems in 2016. Wein & Co therefore commissioned Management Factory to prepare a going concern forecast / IBR. The forecast turned out positive and was the basis for a debt restructuring in early 2017. After implementing numerous measures from a restructuring concept also prepared by Management Factory, Dkfm. Heinz Kammerer sold Wein & Co to the listed Hawesco – Holding in 2018.